Crisis Communications Planning Is Essential for Associations

By Dan Kramer, President of KPA Strategies, a Core Strategic Group Company Thoughtful crisis communications planning and execution can protect and defend an association, individual or company from unwanted or unwarranted negative publicity with the potential for reputational damage. Without a plan, the effects of a crisis on an association could mean significant impacts to […]

The Core Compass News: Summer 2021

Dear Professional Colleagues and Friends, As we approach the Fall season and, in so doing, begin the countdown to another year, uncertainty still makes one last stand due to the pandemic. Yet, through it all, we are proud of the hope and resilience shown by our partner clients as we navigate both old and new […]

When a Rising Tide Lifts All Boats—Selling Membership Can be a Challenge

By David Murillo, CAE, President + Chief Mission Officer, The Core Management Company In my almost two-decades-long career working in the sphere of membership for associations, I’ve found that a membership joining dynamic can fall into one of 3 large buckets: “transactional,” “community,” and “change agent.” Note that these are not mutually exclusive—a prospective member […]

What a Squirrel Can Teach Us About Reserves

By David Murillo, CAE, President + Chief Mission Officer, The Core Management Company If the pandemic has proved anything, it’s that the unimaginable can happen at any moment and when you least expect it. It is with that maxim in mind, that associations and other non-to-for-profit organizations have employed the practice that squirrels likely have […]

Fair Winds & Following Seas

Recently I’ve felt like, collectively, we’ve all been emerging out of a long and dark dirt tunnel with globs of mud under our fingernails that have gathered as we’ve clawed through it. This is a graphic, yet I would argue an accurate depiction of what it has felt like to begin the journey into a […]