LinkedIn Best Practices for Associations

By Rachael DiCicco, Director of Marketing, Core Strategic Group There are so many social media channels available to promote your organization, but it’s important to remember who your target audience is and what they are looking for. When it comes to professional associations, one of the most critical social channels to utilize is LinkedIn because […]

The Importance of Tracking Website Analytics for Associations

By Rachael DiCicco, Director of Marketing, Core Strategic Group Website analytics are an important metric to monitor for 21st century organizations, including associations. Website analytics provide reports that share information about your site visitors and as such, can aid in benchmarking marketing efforts and overall engagement with an organization’s stakeholders. Websites are an engagement vehicle […]

2022 President’s Message

Dear Friends and Professional Colleagues, I hope the start to 2022 finds you happy and healthy. It certainty continues to be a time of ongoing challenges, but as always,  I’m proud of the way our team has bobbed, weaved and met each one of those challenges head on! We continue to take pride in working […]

Three Actions to Strengthen Your Association’s Social Media Presence

By Brooke Bushart, Senior Account Executive, FSB Public Affairs, A TCMC Sister Company As the world of social media grows, so does the importance of a strong social media presence. Whether it is your association’s brand or your clients’, we all know the importance and difference social media can make for associations across industries. While […]

Starting a Career Remotely

By Kylie Nishite, Account Coordinator, FSB Public Affairs, a TCMC Sister Company I never envisioned I would start my first post-graduate job during a global pandemic. I knew the change from being a college student to a full-time professional would be an exciting and rewarding time, but never did I imagine I would be doing […]

Crisis Communications Planning Is Essential for Associations

By Dan Kramer, President of KPA Strategies, a Core Strategic Group Company Thoughtful crisis communications planning and execution can protect and defend an association, individual or company from unwanted or unwarranted negative publicity with the potential for reputational damage. Without a plan, the effects of a crisis on an association could mean significant impacts to […]

What a Squirrel Can Teach Us About Reserves

By David Murillo, CAE, President + Chief Mission Officer, The Core Management Company If the pandemic has proved anything, it’s that the unimaginable can happen at any moment and when you least expect it. It is with that maxim in mind, that associations and other non-to-for-profit organizations have employed the practice that squirrels likely have […]

Fair Winds & Following Seas

Recently I’ve felt like, collectively, we’ve all been emerging out of a long and dark dirt tunnel with globs of mud under our fingernails that have gathered as we’ve clawed through it. This is a graphic, yet I would argue an accurate depiction of what it has felt like to begin the journey into a […]

Let’s Talk Board Size: Considerations for Managing a Large Association Board

By William Hixson, CAE, Management Services Executive, The Core Management Company Like many things in life, association boards of directors come in many shapes and sizes. There is no magic number that makes for an ideal board of directors. A board should have a sufficient number of members to represent a diverse sample of the […]