Crisis Communications Planning Is Essential for Associations

By Dan Kramer, President of KPA Strategies, a Core Strategic Group Company Thoughtful crisis communications planning and execution can protect and defend an association, individual or company from unwanted or unwarranted negative publicity with the potential for reputational damage. Without a plan, the effects of a crisis on an association could mean significant impacts to […]

What a Squirrel Can Teach Us About Reserves

By David Murillo, CAE, President + Chief Mission Officer, The Core Management Company If the pandemic has proved anything, it’s that the unimaginable can happen at any moment and when you least expect it. It is with that maxim in mind, that associations and other non-to-for-profit organizations have employed the practice that squirrels likely have […]

Fair Winds & Following Seas

Recently I’ve felt like, collectively, we’ve all been emerging out of a long and dark dirt tunnel with globs of mud under our fingernails that have gathered as we’ve clawed through it. This is a graphic, yet I would argue an accurate depiction of what it has felt like to begin the journey into a […]

Let’s Talk Board Size: Considerations for Managing a Large Association Board

By William Hixson, CAE, Management Services Executive, The Core Management Company Like many things in life, association boards of directors come in many shapes and sizes. There is no magic number that makes for an ideal board of directors. A board should have a sufficient number of members to represent a diverse sample of the […]

Association Membership Engagement in a Virtual Era

By Emily Mullin, CAE, Management Services Executive, The Core Management Company In the past year, the entire world has been forced to stretch our limits, thinking, and creativity to operate in ways we have never considered in the past or frankly avoided because we didn’t perceive a need. In overcoming the struggles and being stretched […]

The Best of Both Worlds – Hybrid Meetings

By Christina Bauders, CMP, Senior Operations Executive As we hopefully enter the tail end of the Coronavirus pandemic crisis, meeting planners are looking forward to rebuilding an events industry that has been left in disarray and in shambles. That future will all but certainly include hybrid meetings. With the industry relying solely on virtual events […]

Meet the TCMC Team

The Core Management Company Team photo

According to American Association of Association Executives (ASAE), the association management industry has continuously grown to more than 600 service providers worldwide that work with associations representing 3 million+ members. For some team members at The Core Management Company, the association management industry was not the industry they had initially planned on working in. In […]

The Benefits of Earned Media for Associations

Media interviews

By Elizabeth Ernster, Membership and Communications Coordinator, The Core Management Company   While associations focus heavily on membership retention and events to be successful, another component that can help provide free advertising for an association is earned media. So what exactly is earned media? Earned media refers to publicity gained through promotional efforts other than […]

Be S.M.A.R.T With Your Client Interactions

Business people shaking hands

By Elizabeth Ernster, Membership and Communications Coordinator, The Core Management Company Working in the customer and client service industry can be a tough one. Whether it’s from answering calls to taking care of invoices, it can be hard to remember to have that bright and shining face through it all. So here are some S.M.A.R.T […]

“Terrain Ahead, Pull Up, Pull Up!”

CALSAE Article by David Murillo Graphic

By Bob Harris, CAE and David Murillo, CAE Board meetings can be comparable to a flight path. Calling the meeting to order is the originating point. The destination is results that advance the mission. A flight analogy  requires that the board, committees, and staff understand their “air space.”  When an aircraft drops below a safe […]