The Importance of Tracking Website Analytics for Associations

By Rachael DiCicco, Director of Marketing, Core Strategic Group Website analytics are an important metric to monitor for 21st century organizations, including associations. Website analytics provide reports that share information about your site visitors and as such, can aid in benchmarking marketing efforts and overall engagement with an organization’s stakeholders. Websites are an engagement vehicle […]

Fair Winds & Following Seas

Recently I’ve felt like, collectively, we’ve all been emerging out of a long and dark dirt tunnel with globs of mud under our fingernails that have gathered as we’ve clawed through it. This is a graphic, yet I would argue an accurate depiction of what it has felt like to begin the journey into a […]

Association Membership Engagement in a Virtual Era

By Emily Mullin, CAE, Management Services Executive, The Core Management Company In the past year, the entire world has been forced to stretch our limits, thinking, and creativity to operate in ways we have never considered in the past or frankly avoided because we didn’t perceive a need. In overcoming the struggles and being stretched […]