Let’s Talk Board Size: Considerations for Managing a Large Association Board

By William Hixson, CAE, Management Services Executive, The Core Management Company Like many things in life, association boards of directors come in many shapes and sizes. There is no magic number that makes for an ideal board of directors. A board should have a sufficient number of members to represent a diverse sample of the […]

Association Membership Engagement in a Virtual Era

By Emily Mullin, CAE, Management Services Executive, The Core Management Company In the past year, the entire world has been forced to stretch our limits, thinking, and creativity to operate in ways we have never considered in the past or frankly avoided because we didn’t perceive a need. In overcoming the struggles and being stretched […]

The Best of Both Worlds – Hybrid Meetings

By Christina Bauders, CMP, Senior Operations Executive As we hopefully enter the tail end of the Coronavirus pandemic crisis, meeting planners are looking forward to rebuilding an events industry that has been left in disarray and in shambles. That future will all but certainly include hybrid meetings. With the industry relying solely on virtual events […]

The Benefits of Earned Media for Associations

Media interviews

By Elizabeth Ernster, Membership and Communications Coordinator, The Core Management Company   While associations focus heavily on membership retention and events to be successful, another component that can help provide free advertising for an association is earned media. So what exactly is earned media? Earned media refers to publicity gained through promotional efforts other than […]