LinkedIn Best Practices for Associations

By Rachael DiCicco, Director of Marketing, Core Strategic Group There are so many social media channels available to promote your organization, but it’s important to remember who your target audience is and what they are looking for. When it comes to professional associations, one of the most critical social channels to utilize is LinkedIn because […]

The Importance of Tracking Website Analytics for Associations

By Rachael DiCicco, Director of Marketing, Core Strategic Group Website analytics are an important metric to monitor for 21st century organizations, including associations. Website analytics provide reports that share information about your site visitors and as such, can aid in benchmarking marketing efforts and overall engagement with an organization’s stakeholders. Websites are an engagement vehicle […]

2022 President’s Message

Dear Friends and Professional Colleagues, I hope the start to 2022 finds you happy and healthy. It certainty continues to be a time of ongoing challenges, but as always,  I’m proud of the way our team has bobbed, weaved and met each one of those challenges head on! We continue to take pride in working […]

The Core Compass News: Winter 2021

Dear Professional Colleagues and Friends, Dear Friends and Professional Colleagues, I hope this finds you happy and healthy as we approach 2022. I am extremely proud of the work our partner-client Boards have done throughout another challenging year, as well as that of our team, who continue to deliver excellent client service and work tirelessly […]

Three Actions to Strengthen Your Association’s Social Media Presence

By Brooke Bushart, Senior Account Executive, FSB Public Affairs, A TCMC Sister Company As the world of social media grows, so does the importance of a strong social media presence. Whether it is your association’s brand or your clients’, we all know the importance and difference social media can make for associations across industries. While […]

Starting a Career Remotely

By Kylie Nishite, Account Coordinator, FSB Public Affairs, a TCMC Sister Company I never envisioned I would start my first post-graduate job during a global pandemic. I knew the change from being a college student to a full-time professional would be an exciting and rewarding time, but never did I imagine I would be doing […]

Crisis Communications Planning Is Essential for Associations

By Dan Kramer, President of KPA Strategies, a Core Strategic Group Company Thoughtful crisis communications planning and execution can protect and defend an association, individual or company from unwanted or unwarranted negative publicity with the potential for reputational damage. Without a plan, the effects of a crisis on an association could mean significant impacts to […]

The Core Compass News: Summer 2021

Dear Professional Colleagues and Friends, As we approach the Fall season and, in so doing, begin the countdown to another year, uncertainty still makes one last stand due to the pandemic. Yet, through it all, we are proud of the hope and resilience shown by our partner clients as we navigate both old and new […]

When a Rising Tide Lifts All Boats—Selling Membership Can be a Challenge

By David Murillo, CAE, President + Chief Mission Officer, The Core Management Company In my almost two-decades-long career working in the sphere of membership for associations, I’ve found that a membership joining dynamic can fall into one of 3 large buckets: “transactional,” “community,” and “change agent.” Note that these are not mutually exclusive—a prospective member […]