LinkedIn Best Practices for Associations

By Rachael DiCicco, Director of Marketing, Core Strategic Group There are so many social media channels available to promote your organization, but it’s important to remember who your target audience is and what they are looking for. When it comes to professional associations, one of the most critical social channels to utilize is LinkedIn because […]

The Importance of Tracking Website Analytics for Associations

By Rachael DiCicco, Director of Marketing, Core Strategic Group Website analytics are an important metric to monitor for 21st century organizations, including associations. Website analytics provide reports that share information about your site visitors and as such, can aid in benchmarking marketing efforts and overall engagement with an organization’s stakeholders. Websites are an engagement vehicle […]