The Core Compass News: Summer 2021

Dear Professional Colleagues and Friends, As we approach the Fall season and, in so doing, begin the countdown to another year, uncertainty still makes one last stand due to the pandemic. Yet, through it all, we are proud of the hope and resilience shown by our partner clients as we navigate both old and new […]

When a Rising Tide Lifts All Boats—Selling Membership Can be a Challenge

By David Murillo, CAE, President + Chief Mission Officer, The Core Management Company In my almost two-decades-long career working in the sphere of membership for associations, I’ve found that a membership joining dynamic can fall into one of 3 large buckets: “transactional,” “community,” and “change agent.” Note that these are not mutually exclusive—a prospective member […]

Association Membership Engagement in a Virtual Era

By Emily Mullin, CAE, Management Services Executive, The Core Management Company In the past year, the entire world has been forced to stretch our limits, thinking, and creativity to operate in ways we have never considered in the past or frankly avoided because we didn’t perceive a need. In overcoming the struggles and being stretched […]

The Core Compass News: Spring 2021

The Core Management Company Team Zoom Photo

Dear Professional Colleagues and Friends, We hope you and your families are well and safe, and that your 2021 is off to a great start. Reflecting on 2020 and the challenges that came with it, we feel a renewed sense of hope that the tide is finally turning, and we are finally seeing that light at […]

Be S.M.A.R.T With Your Client Interactions

Business people shaking hands

By Elizabeth Ernster, Membership and Communications Coordinator, The Core Management Company Working in the customer and client service industry can be a tough one. Whether it’s from answering calls to taking care of invoices, it can be hard to remember to have that bright and shining face through it all. So here are some S.M.A.R.T […]

Redefining Membership in a Time of Crisis

By William Hixson, CAE, Management Services Executive, The Core Management Company 2020 has challenged organizations across countless industries, and the non-profit association sector is no different. Many associations made membership gains over what has been nearly a decade of economic growth since the Great Recession, while other organizations experienced membership declines due to changing cultural […]