When a Rising Tide Lifts All Boats—Selling Membership Can be a Challenge

By David Murillo, CAE, President + Chief Mission Officer, The Core Management Company In my almost two-decades-long career working in the sphere of membership for associations, I’ve found that a membership joining dynamic can fall into one of 3 large buckets: “transactional,” “community,” and “change agent.” Note that these are not mutually exclusive—a prospective member […]

Association Membership Engagement in a Virtual Era

By Emily Mullin, CAE, Management Services Executive, The Core Management Company In the past year, the entire world has been forced to stretch our limits, thinking, and creativity to operate in ways we have never considered in the past or frankly avoided because we didn’t perceive a need. In overcoming the struggles and being stretched […]

Redefining Membership in a Time of Crisis

By William Hixson, CAE, Management Services Executive, The Core Management Company 2020 has challenged organizations across countless industries, and the non-profit association sector is no different. Many associations made membership gains over what has been nearly a decade of economic growth since the Great Recession, while other organizations experienced membership declines due to changing cultural […]