The Core Compass News: Summer 2021

Dear Professional Colleagues and Friends, As we approach the Fall season and, in so doing, begin the countdown to another year, uncertainty still makes one last stand due to the pandemic. Yet, through it all, we are proud of the hope and resilience shown by our partner clients as we navigate both old and new […]

The Core Compass News: Spring 2021

The Core Management Company Team Zoom Photo

Dear Professional Colleagues and Friends, We hope you and your families are well and safe, and that your 2021 is off to a great start. Reflecting on 2020 and the challenges that came with it, we feel a renewed sense of hope that the tide is finally turning, and we are finally seeing that light at […]

The Benefits of Earned Media for Associations

Media interviews

By Elizabeth Ernster, Membership and Communications Coordinator, The Core Management Company   While associations focus heavily on membership retention and events to be successful, another component that can help provide free advertising for an association is earned media. So what exactly is earned media? Earned media refers to publicity gained through promotional efforts other than […]

Be S.M.A.R.T With Your Client Interactions

Business people shaking hands

By Elizabeth Ernster, Membership and Communications Coordinator, The Core Management Company Working in the customer and client service industry can be a tough one. Whether it’s from answering calls to taking care of invoices, it can be hard to remember to have that bright and shining face through it all. So here are some S.M.A.R.T […]

“Terrain Ahead, Pull Up, Pull Up!”

CALSAE Article by David Murillo Graphic

By Bob Harris, CAE and David Murillo, CAE Board meetings can be comparable to a flight path. Calling the meeting to order is the originating point. The destination is results that advance the mission. A flight analogy  requires that the board, committees, and staff understand their “air space.”  When an aircraft drops below a safe […]

The Power of Effective Email Management

Writing in a notepad

By Elizabeth Ernster, Member Services Coordinator, The Core Management Company Gone are the days of mailers and door-to-door flyers. To thrive in today’s world, creating an effective, engaging email is the way to go. It’s instant and in front of your audience at the drop of a hat. But grabbing the attention of your audience […]

The Executive Solution Circle: Some Thoughts on Our World Going Forward

CalSAE Logo

By David A. Murillo, CAE, The Core Management Company2020-2021 CalSAE Board Chair For many of us, 2020 has been a difficult year personally. For our industry, 2020 has been the most challenging year in living memory. Yet, in the midst of this adversity lies opportunity. That is why, against the backdrop of 2020, the theme […]

Wired for Success: Helpful Tips for Planning Virtual Events

By Christina Bauders, CMP, Event Services Executive, The Core Management Company To say that 2020 has been challenging would be a tremendous understatement, especially for meeting, event, and hospitality professionals. Over the last several months, there has been no choice but to change course and pivot (that dreaded word) to virtual events. As we have […]

Redefining Membership in a Time of Crisis

By William Hixson, CAE, Management Services Executive, The Core Management Company 2020 has challenged organizations across countless industries, and the non-profit association sector is no different. Many associations made membership gains over what has been nearly a decade of economic growth since the Great Recession, while other organizations experienced membership declines due to changing cultural […]